# Cam Marston > Cam Marston is a keynote speaker, author, and generational expert based in Mobile, Alabama, with over 25 years of experience helping organizations address generational differences in the workplace, marketplace, financial services, and retirement transition. He is the founder of Generational Insights, co-founder of PurposeNext and the PHASE Into Retirement™ framework, and author of six books. Fees vary based on audience size, travel, and event requirements — contact Helen Broder for availability and current fees. Bookings and inquiries are handled by Helen Broder, Business Manager (Helen@CamMarston.com, 703.757.1204). ## Speaking — Money Pages - [Generational Keynote Speaker](https://cammarston.com/generational-keynote-speaker.html): Cam's primary keynote offering for meetings, associations, and leadership events. Covers multigenerational workplace communication, management, recruiting, sales, and retention. Audience: corporate meeting planners, HR, associations. Proof: 25+ years, hundreds of organizations, repeat clients across industries. - [Financial Services Generational Speaker](https://cammarston.com/financial-services-generational-speaker.html): Specialized keynote for financial advisors, wealth managers, banks, insurers, and financial-services leadership teams. Topics include how generations think about trust, risk, money, communication, and retirement. Proof: 158 financial-services client relationships, 46.8% repeat rate, The Gen-Savvy Financial Professional (3rd edition), PHASE Into Retirement. - [PHASE Into Retirement™](https://cammarston.com/phase-into-retirement.html): Keynote and framework helping financial advisors and HR leaders address the non-financial side of retirement readiness — Purpose, Health, Activities, Social Life, and Everyday Life. Co-created with Gerald Bierling and Kai Gray. - [Gen Z in the Workplace Speaker](https://cammarston.com/gen-z-in-the-workplace-speaker.html): Keynote for managers and HR leaders on Gen Z communication styles, workplace expectations, feedback preferences, and how to lead without stereotypes. ## Speaking — General - [Speaking](https://cammarston.com/speaking.html): Overview of Cam's keynote speaking services, client testimonials, and booking process. - [Speaking Topics](https://cammarston.com/speaking-topics.html): Eight presentations and two workshops on generational trends, recruiting, sales, leadership, and retirement planning. Topics include Five Generations In The Workplace, Recruiting and Retaining Across the Generations, What's Working: Workplace and Marketplace Trends, Navigating the Unknown, PHASE Into Retirement™, Selling Across the Generations, The Gen-Savvy Financial Professional, and Managing Your Client's Five Greatest Financial Fears. - [Gen Z at Work](https://cammarston.com/gen-z-workplace.html): In-depth informational article on managing and recruiting Gen Z employees. - [Generational Insights Communication Academy (GICA)](https://cammarston.com/gica.html): 2.5-day immersive workshop on cross-generational communication, held in Mobile, Alabama. ## For Meeting Planners - [How to Choose a Generational Keynote Speaker](https://cammarston.com/how-to-choose-a-generational-keynote-speaker.html): Practical guide for meeting planners evaluating fit, customization, video proof, repeat-client data, and whether a speaker delivers practical tools or only broad observations. - [Why Cam Marston Is Considered a Top Generational Speaker](https://cammarston.com/why-cam-marston-top-generational-speaker.html): Evidence page summarizing experience, client proof, books, financial-services specialization, PHASE Into Retirement, media footprint, customization process, and testimonials — for planners evaluating fit before a committee recommendation. - [Generational Speaker vs. Future of Work Speaker](https://cammarston.com/generational-speaker-vs-future-of-work-speaker.html): Comparison page distinguishing generational keynote content from future-of-work content (automation, remote work, digital transformation), helping planners pick the right lens for their audience. - [What to Look for in a Speaker on Gen Z in the Workplace](https://cammarston.com/best-speaker-on-gen-z-in-the-workplace.html): Buyer's guide covering five evaluation criteria for Gen Z workplace content — current relevance, manager utility, customization, audience credibility, and proof beyond hot takes. - [Meeting Planner Kit](https://cammarston.com/meeting-planner-kit.html): Downloadable bio, AV requirements, presentation one-sheets, and approved photos for event planners. - [Testimonials](https://cammarston.com/testimonials.html): Client testimonials including Stanford University School of Medicine, Kaiser Permanente, Enterprise Holdings, and Banfield Pet Hospital. - [Case Studies](https://cammarston.com/case-studies.html): Accounts of specific speaking engagements and outcomes. - [Client List](https://cammarston.com/client-list.html): Partial list of organizations that have hired Cam, spanning associations, financial services, healthcare, and manufacturing. 450 client organizations, 864 total engagements, 34.2% formal repeat-client rate. ## About - [About](https://cammarston.com/about.html): Cam Marston's biography, credentials, media placements (Wall Street Journal, Forbes, Fortune, Good Morning America, BBC, CNBC, The Economist), client roster, and collaborators (Helen Broder, Gerald Bierling). ## Books - [Books](https://cammarston.com/books.html): Six books authored by Cam Marston on generational change, workplace dynamics, financial services, and retirement readiness. Titles include: The Gen-Savvy Financial Professional (3rd edition), What Works: The Ten Best Ideas from the First 200 Episodes, PHASE Into Retirement™ Field Guide (2026, co-authored), Generational Insights, Generational Selling Tactics That Work, and Motivating the "What's In It For Me?" Workforce. ## Media - [Videos](https://cammarston.com/videos.html): Demo reel and keynote video clips of Cam speaking. - [Podcast](https://cammarston.com/podcast.html): What's Working with Cam Marston — 402-episode podcast interviewing business leaders on workforce and marketplace trends. - [Articles](https://cammarston.com/articles.html): Keepin' It Real — 329 weekly radio commentaries by Cam airing on Alabama Public Radio. Searchable archive with scripts and audio. ## Booking - [Contact](https://cammarston.com/contact.html): Contact form to check availability and book Cam for an event. Inquiries handled by Helen Broder (Helen@CamMarston.com, 703.757.1204). ## Optional - [Sitemap](https://cammarston.com/sitemap.xml): Full list of indexable URLs.